The Blair Witch Project (1999): The Found-Footage Film That Broke Reality
The Blair Witch Project (1999): A Found-Footage Landmark That Changed Horror Forever “What happened to them is real.” — And for a while, we all believed it. — 3/5 Stars In the summer of 1999, a marketing campaign unlike any before it began seeping into the cultural bloodstream. Posters appeared in record stores and video rental shops showing a grainy black-and-white photo of three missing students, their names printed beneath like a police bulletin. A cryptic trailer—aired without context on late-night TV—presented shaky footage of screams in the dark, sticks snapping in the trees, and a voice whispering, “I’m so scared.” And then there was the website: www.blairwitch.com . Now preserved only in the Internet Archive , the original site listed Heather, Mike, and Josh as missing persons, complete with police reports and “recovered” video tapes. There was no mention of actors. No studio...